After becoming Famous, I Became Successful In My Cultivation
Scene 29 - “Advertising and live streaming”
Translator: Google Translate
Editor: Sai Hiroto
Su Xinghe tried a few more times and finally figured out the side effects of the glasses.
For ordinary people, even if they can't remember their appearance clearly after being looked at twice, it is easy to form a preliminary impression.
This impression may come from his dress, his figure, or his speech and behavior, but no matter what, the first impression is very easy to form.
But once he put on the glasses, Su Xinghe felt like he disappeared.
Even if he could see himself in the mirror, he would subconsciously ignore the person in the mirror.
It's like some obscure text. Even if you read the book several times, you may not understand the meaning of the word. The next time you read it, you will still ignore it.
After taking off the glasses, this feeling did not completely disappear.
He looked like he was covered by a layer of gray mist that would not dissipate for a while, and he had a severe headache after taking off the glasses, so he looked gloomy and sinister.
The spirit of the weapon said: "The art of observing qi is not something that ordinary people can practice, so the price you pay for using these glasses is so high."
People who practice Taoism have a radiant and restrained brilliance, like a pearl, but Su Xinghe's own cultivation is insufficient. Once he uses these glasses, it's like a pearl covered with dust and naturally looks gloomy.
Su Xinghe rubbed his temples. This pair of glasses really can't be used casually. After using them, he not only had a headache but also felt like something was blocking his heart, which was not very pleasant.
However, it was very helpful for him to experience the second male lead in "Silence".
At least he was getting closer to that genius in temperament.
If it were in the past, Su Xinghe would definitely not want to waste a minute or a second and would just want to rush into the audition preparation.
But in reality, the work on hand did not allow him to do so. He calculated that in addition to the notice and the commercial shooting, he only had four or five days to study the role.
It was a bit short, so he could only use various fragmented times.
So when Zhang Qing took Su Xinghe to shoot the commercial in the afternoon, she saw him sitting in the car, looking deep in thought, and sometimes he would mutter to himself.
She thought Su Xinghe was chanting again, but after listening carefully, she found that Su Xinghe was reading the lines of the new script.
Although the script was incomplete, Su Xinghe did not slack off and even started to do character analysis.
Zhang Qing could only sigh when she saw this. If it were someone else, they would have been distracted by all the sudden announcements and endorsements. Only Su Xinghe could calm down and prepare for the next play.
It’s good that way. For an actor, other fame is just icing on the cake. Without much work, no matter how much popularity you have, it’s just like a moon in a well or a flower in the water. It will disappear in an instant.
"We are going to shoot the mid-roll ads later. There are four ads in total, two single-person ads and two double-person ads. Because time is tight and the next update day will be released, we have to finish the shooting tonight. Is that okay?"
The investment situation of "The Universe" before was relatively average, with only a dozen sponsoring brands, but after the data last week came out, sponsors flocked in, and even a few of them are vying for the title. The four mid-roll ads shot now are just the beginning, and there will probably be many more endorsements in the future.
Su Xinghe nodded and said, "No problem."
He had basically read the script of the commercial. It was very simple. It was just a few words in a costume. If everyone could cooperate smoothly, he thought it could be done in an hour.
This was also something he had practiced after filming three dramas. No matter what state he was in before the filming started, he could immediately get into the role after the filming started.
This kind of commercial does not need to analyze the character's psychology or perform the character's changes. It only needs to express the effect and emotion of the commercial. It really couldn't be simpler.
Su Xinghe's confidence in himself was obviously not without reason. When he changed into the costume, the makeup artist could no longer take his eyes off him.
As an industry insider who is also following the drama, the makeup artist said that the Qiu Xuan Immortal Lord in front of her is exactly the same as the one in the TV series. The cold temperament is exactly the same, and there is no other person.
And she dares to swear that there is no need to use a filter when shooting Qiu Xuan Immortal Lord, because Su Xinghe's skin is really flawless, not to mention pores, it is so white that it is glowing.
When she just put on the foundation, she felt that even if her hands were clumsy, she could still do this makeup well.
After all, if a person is good-looking, he will look good even without makeup.
The first advertisement is for a perfume with a very unique packaging and an antique style. Although it is a domestic brand, it is very accurately positioned and has always been loved by modern young people.
The content of the ad is also very simple. Qiu Xuan and Qi Zhi passed by each other and smelled a familiar scent. He stopped and left after several seconds. Qi Zhi's room was filled with that perfume.
Ji Yujia has been doing well recently. She is a member of “The Universe”, and “The Universe” is very popular, which has helped her a lot.
She was always worried that Su Xinghe would perform too well and overshadow her, but after asking about Su Xinghe's recent situation, she felt relieved.
Most of Su Xinghe's current advertisements and announcements are with her. There are not many endorsements alone, and those that are for some fast-moving consumer goods brands, but she has already been in contact with luxury brands, which shows that she is still a leader.
Therefore, when she saw Su Xinghe, she showed a friendly smile.
As long as he didn't embarrass her, she had no opinion of Su Xinghe and was very willing to have a good relationship with him.
Su Xinghe also responded with a very polite smile.
His smile made the staff next to him want to scream.
Qiu Xuan Immortal Lord actually smiled!
Although the smile was very faint, it was still touching when it appeared on his face.
His tears before broke their hearts, and now seeing his smile is really more touching than anything else.
Soon, the first commercial was filmed.
Perhaps because he had a deeper understanding of the role of Qiu Xuan during this period, Su Xinghe felt that he was in a better state now than on the set.
When Qiu Xuan was the Immortal Lord, he gave people the feeling of being unkind and superior, but his heart was not like that. He was suffering all the time and was full of anger all the time. He had a superficial understanding of this contradictory feeling at the beginning, and he also made progress under the guidance of the director, but it was not as good as now.
The wealth brought to him by the crew of the "Great Wu Dynasty" is a lifelong benefit.
He has done a better job of grasping this kind of inner drama.
There is no need to deliberately show this contradiction. He only needs to walk there. His movements, posture, eyes, and temperament can make people feel the special tension of this character.
The photographer couldn't help but use a camera position to closely follow Su Xinghe's face.
The closer the lens is, the more it looks like a magic mirror, but for an actor like Su Xinghe, a close-up shot will only make people see his tiny expressions hidden under the undercurrent more clearly.
However, in just over a minute, the photographer felt like he was really peeping at the immortal who did not exist in this world.
Others obviously felt the same as him.
The person in charge sent by the manufacturer was already smiling from ear to ear. Ji Yujia's performance was very good, and she interpreted Qi Zhi's liveliness very well. Su Xinghe's performance was even better, and he looked exactly like the Ninth Immortal of the Immortal world.
His recommendation was indeed correct. After the commercial was broadcast, the leader must have been glad to agree with his recommendation.
The subsequent commercials were also shot very smoothly. The most time-consuming part was probably changing clothes.
Su Xinghe has two separate endorsements, one for nut snacks. He is wearing the red clothes he wore in Kunlun, standing on a tree, holding a few nuts in his palms, and feeding the squirrels on the tree. Suddenly, the wind blows, and the nuts fall down and land in the hands of a junior brother. Seeing that the nuts are round and full, the junior brother throws them into his mouth and says they are delicious, which makes the squirrels on the tree explode.
The photographers couldn't believe that this energetic boy, Qiu Xuan, was the cold-iceberg immortal an hour ago.
Although he changed his clothes and hairstyle, they didn't expect such a big change in temperament.
After all, Su Xinghe had no preparation for the role. When the camera focused on him, he turned into the former Kunlun Phoenix.
No wonder he was chosen to play Wu Yu in the previous "Great Wu Dynasty".
Such acting skills are really amazing.
The second advertisement is the only modern one among the four endorsements of Su Xinghe.
He was wearing a white T-shirt, woke up from his sleep, picked up the milk on the bedside, and was shocked, and his dream was a short plot in "The Universe".
Su Xinghe in modern clothes is obviously completely different from Qiu Xuan. His hair is a little messy, and he is a little thin, which makes him look confused and childish, with a very rare clean temperament.
The photographer didn't know what to say, after all, Su Xinghe interpreted four different feelings for them in four advertisements.
In addition to giving Su Xinghe a thumbs up, he didn't know what to say.
Just give a thumbs up.
Two days later, on the update day, many people had already clicked on Orange Network and refreshed the page every minute, hoping that Orange Network could follow the tradition of being unpunctual and release today's update a few minutes earlier.
Orange Network really lived up to expectations. Not only did it release the updates of the latest two episodes, but it even notified Weibo about the weekly extra episode broadcast and weekend live broadcast.
The former is, of course, to encourage everyone to do activities, while the latter gives fans a chance to vent their enthusiasm.
After all, this is the first time Ji Yujia and Su Xinghe have appeared together.
However, in front of the update, these were put behind by the audience. The first thing they had to do was click on the new episode.
As they watched, they found that their pearl, "The Universe" was finally discovered. Suddenly, there were several more mid-roll ads, and they were all shot quite well.
Especially Su Xinghe's nut ad, which made those who missed the young Qiu Xuan unable to stop. They watched this one-minute ad at least ten times.
The carefree young Qiu Xuan was simply the white moonlight in their hearts. They felt that watching it ten times was not enough.
As for the other modern-style ad, it made many people drool.
Many of them knew Su Xinghe as Qiu Xuan Immortal Lord, but when this ad came out, they suddenly found that Su Xinghe's modern outfit was so attractive!
Pure, clean, handsome, and a little childish...
This rare temperament is really hard not to like. Even most male audiences who are not very interested in male stars have to admit that Su Xinghe is a very refreshing guy.
Even the manufacturers did not expect that the playback volume of just a few interstitial ads would be so high.
When the sponsors saw the playback data of these ads, they were stunned.
Although their advertising creativity this time is good, and they did not adopt the usual method of wearing costumes and reciting lines, but this is an advertisement! How can so many people watch the advertisement?
But the facts tell them that there are people who specifically watch advertisements.
Finally, everyone counted and found that the single-person broadcast data of Su Xinghe actually exceeded the double-person endorsement, especially the nut advertisement, which was simply—riding the dust, doubling the subsequent advertisements.
After the advertising company did data analysis, it was found that all the keywords were Qiu Xuan.
Everyone watched the nut advertisement to see the young Qiu Xuan.
It can be seen that the audience felt so sorry and regretful about the Kunlun Phoenix.
Data is not omnipotent, but when it is not false, it will not lie.
So the manufacturers have a new idea. It costs more to shoot advertisements and find endorsements for two people. Why not find Su Xinghe alone?
After all, the data of Ji Yujia's single-person advertisement before was not even comparable to that of the double-person advertisement.
However, the number of views is not important, and the sales volume still needs to be counted.
So the manufacturers counted the sales volume after the advertisement was released.
Finally, they found that the data really doesn't lie. The sales volume of nuts increased the most, and the sales volume increase of other products was similar to the ranking of the number of advertisements.
Sponsors who had not yet placed advertisements immediately approached Su Xinghe.
Tiancheng received several advertising invitations in a short time, which was already very impressive for a young star who had just started out.
Su Xinghe was shocked when he saw the number of advertisements. He said, "This is too much."
He is not a professional at shooting advertisements.
Zhang Qing said, "Don't worry, the company will help you screen, and you don't have to accept everyone."
It's useless to accept so many mid-roll advertisements. If they want to improve their style, they still have to accept high-end endorsements.
For example, Ji Yujia has recently been in contact with a high-end luxury brand.
Although Su Xinghe's foundation is not as good as Ji Yujia's, as long as "The Universe" continues to be broadcast, Su Xinghe's popularity will definitely continue to rise, and it is only a matter of time before he receives high-end endorsements.
Sure enough, just as Zhang Qing thought, after the second update week, many arrangements for Qiu Xuan Immortal Lord have surfaced.
The recent successive events in the immortal world are inseparable from him, and his identity as the Demon Lord was also exposed in the last episode.
When Qiu Xuan, dressed in black, stood on the top of the mountain under the moon and raised his mouth, the audience was completely captivated.
That night, even Taoist Master Wang sent a cordial greeting to Su Xinghe and then asked him what the subsequent plot would be like.
Su Xinghe looked at the people on his phone who were asking about the plot, so he could only send them the original novel in a friendly way.
The original novel has everything, and the script is all from the original novel. There is no better way to know the plot than reading the original novel.
So after falling into the pit of TV dramas, Taoist Master Wang fell into the pit of novels.
On the day of the live broadcast, Zhang Qing came with her team early in the morning to do the styling for Su Xinghe.
This was Su Xinghe's first time participating in such a formal event, and it was a live broadcast. If he is not careful, he can easily fail, so even Zhang Qing, who has seen a lot of storms, was quite nervous.
"The questions that the host will ask are basically all here, but there will be a stage for fans to ask questions during the live broadcast. If it is a question that is not convenient to answer, you don't answer it, change the topic and move on, understand?"
Su Xinghe listened to the answering skills in his mind while putting on makeup.
He said, "Don't worry, I won't say anything nonsense."
When he arrived at the live broadcast site, although Su Xinghe felt that he had gained a lot of knowledge after coming down the mountain, he was also stunned by the huge crowd.
He had good eyesight and saw many of his own signs and banners held by fans.
After leaving the Internet, this was the first time he felt that he seemed to be really famous.
There must be hundreds of people here, and they all like him, like Qiu Xuan?
Su Xinghe suddenly felt an irrepressible joy and excitement.
He looked at Zhang Qing and said, "So I'm really famous?"
He can really feel the popularity on the Internet, but it is completely different from the feeling of actually seeing fans. The former is like the numbers rolling in a bank account, which looks like a lot but has no real feeling. The latter is like piling up all the bills in the room for you to count. Even if you only count a small part, it is extremely shocking.
Su Xinghe, who felt shocked, was so nervous that his heartbeat accelerated when he got out of the car.
A deafening sound came to his ears, all of which were calling his name, and Su Xinghe's face turned red instantly.
Being surrounded by so many people and being liked by so many people was a bit embarrassing.
Until the live broadcast, Su Xinghe still kept blushing.
He felt that his performance was not very good, but the audience in the live broadcast room were all screaming.
"You look cold, but your face is red! What kind of fairy brother is this!"
The host was also surprised by the enthusiasm of the barrage. As a popular young actress and a star of Qian Kun, Ji Yujia should have more fans than Su Xinghe. However, when the live broadcast started, most of the barrages were cueing Su Xinghe. It seems that in terms of the attractiveness of the characters, Qiu Xuan is indeed the best.
Ji Yujia also saw the barrage. She was not very happy, but she had to admit that Qiu Xuan's completion was indeed higher than Qi Zhi's. Qiu Xuan's character was good, and Qi Zhi was actually not bad and even had more roles, but Su Xinghe's performance was too tense, and she couldn't compare.
But whether it was drama fans or CP fans, they would disperse after a few months at most. If they could not be converted into their own fans, the enthusiasm would soon fade.
Ji Yujia glanced at Su Xinghe and didn't think that Su Xinghe, who was clean and refreshing, could retain many fans.
If a male star is not successful, he won’t be able to go far in gaining popularity.
Who knew that Ji Yujia had just made a judgment in her heart, and Su Xinghe immediately slapped her in the face.
Because of the game question-and-answer session in the live broadcast, Su Xinghe completely lost his slightly shy demeanor before.
He looked serious, slightly tilted his body to listen to the questions, and instantly had the seriousness of Qiu Xuan.
Qiu Xuan, the male god in the hearts of fans. As expected, when this demeanor appeared, the fans in the barrage became more excited.
The host looked at the bullet screen and asked with a smile, "The first question that fans want to ask you is, are you really a Taoist priest?"
Everyone who likes Su Xinghe has gone through the test of the Taoist priest certificate. Those who mind his Taoist identity cannot like him, but everyone is still very interested in what is going on.
Su Xinghe said, "I am indeed a Taoist priest. I have a certificate, and I am honest to everyone."
After saying this, the fans all laughed.
Several Taoist priests from Changchun Temple were also watching the live broadcast. Seeing this, Taoist priest Wang couldn't help but ask his disciples to leave a message quickly, making sure to let everyone know that Su Xinghe is a member of their metaphysics circle!
The host looked at the bullet screen again and said, "The second question that fans want to ask now is, can you show us a ghost-catching, fortune-telling, and feng shui show?"
This joke question made everyone watching the live broadcast laugh.
Su Xinghe didn't dare to promote superstition in public and quickly said, "Why don't I show you a sword dance?"
The host said she was very welcome. After all, if Su Xinghe could really show her the Taoist Triple Crown, she wouldn't dare to broadcast it.
Su Xinghe got the peach wood sword from Zheng Ming, which he had earned from his elders.
In the high-definition camera, the texture of this sword is not ordinary peach wood, and it is completely different from the ones that cost tens of yuan.
The audience who were joking just now stopped and started discussing this sword.
An expert said, "This peach wood sword looks very authentic."
Peach wood is not precious and can be found everywhere, but most of the peaches we eat now are grafted. Swords made from this grafted peach wood are not authentic peach wood swords.
A real peach wood sword must have been made from natural peach wood in ancient times. The fruit of that kind of peach wood is not edible at all, so it is already difficult to find this kind of wood now, let alone find high-quality wood.
The sword in Su Xinghe's hand, whether it's the texture, the feel, or the hand-carved pattern, people who don't know it will know that it's not the same level as the cheap, mass-produced ones.
Seeing this, the audience was even more excited.
It's not like they haven't seen sword dancing before. There are many swords in martial arts dramas, and many of them are used well, but most of them are just for show.
So their expectations of Su Xinghe are the same. As long as he dances well, they can brag about it for a week.
But Su Xinghe completely exceeded their expectations.
Because he was so flexible, the peach wood sword in his hand was almost as flexible as his arm, and when he moved and turned, his posture was so light that he seemed to be able to fly immediately.
Strong and flexible, flowing like clouds and water, fast and slow at will...
These adjectives suddenly appeared in the dictionary.
The key is that this person who dances the sword so well is also a handsome guy who can't be more handsome.
Even Ji Yujia, who was distracted, was stunned, not to mention the audience in the live broadcast room.
At this moment, the entire barrage was full of adjectives such as fluttering clothes, long-lasting aura, and flying dragons.
If fans must describe their feelings at this moment, it is that they only planned to eat some light porridge and side dishes, but they didn't expect to be fed a luxurious set meal by their own steaming.
This is too beautiful!
After more than a minute, the barrage was still reluctantly calling for an encore, wishing that Su Xinghe could dance ten more times.
The host also felt a little regretful and wanted to ask Su Xinghe to perform some more of his talents.
However, Su Xinghe did not agree but instead graciously turned the topic to Ji Yujia.
Ji Yujia:…
It was obviously a live broadcast of three people, did you finally remember her this time?
However, at this moment, Ji Yujia could only tragically admit that Su Xinghe, the little neighbor who had acting skills, martial arts, and politeness, was really damn successful.
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